Purpose: Educate customers on essentials they can buy from you that work across occasions.
Content ideas:
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A kurti that doubles as a dress
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Statement jackets that work with jeans or lehengas
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Co-ord sets that can be dressed up or down
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Focus on versatility + styling ideas
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Highlight how your products fit these categories
Target keywords: wardrobe essentials, Indo-western clothing, versatile fashion pieces
