Purpose: Attract fashion-forward readers who love mixing Indian and Western styles.
Content ideas:
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Pairing a lehenga skirt with a crop top or blazer
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Styling a saree with a belt or boots
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Mixing ethnic prints with denim or jackets
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Featuring your own fusion pieces from your collection
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Include photos from your line + tips on accessorizing
Target keywords: modern ethnic wear, Indo-western style, traditional with a twist